Vendor-Agnostic AI Strategy for Plaintiff Trial Firms

Insurance carriers are using AI to devalue your cases.
Do you have a strategy?

We help plaintiff firms navigate the AI arms race with strategic clarity — evaluating vendors, building roadmaps, and ensuring your firm isn't left behind as carrier AI gets smarter every quarter.

Carrier AI Adoption
88%
Auto Insurers · NAIC 2025
Carrier AI Adoption
92%
Health Insurers · NAIC 2025
PI Firms Using AI
19%
Current Adoption · 2025
PI Market Revenue
$61.7B
United States · IBISWorld
The Arms Race

The defense has been weaponizing AI for decades. The plaintiff bar is just waking up.

Colossus, ClaimIQ, and Claims Outcome Advisor have processed billions in claims. These systems assign severity points, anchor settlement ranges, and train adjusters to systematically minimize your demands.

In 2025, agentic AI pilots began rolling out across major carriers. The next generation won't just score claims — it will negotiate them autonomously.

Meanwhile, $700 million flooded into plaintiff AI tools — EvenUp, Eve, Supio — but 81% of PI firms haven't adopted a single one. The asymmetry is growing. Every month without a strategy is a month the gap compounds.

Defense / Carrier Side
92%

of health insurers deploying AI for claims processing. 20+ years of algorithmic claims valuation. Agentic AI pilots in production.

vs
Plaintiff Side
19%

of PI firms using any legal AI tool. No strategic advisory market. 50,435 firms navigating vendor proliferation alone.

Retained Advisory

Strategy before software. Roadmap before revenue.

We don't sell software. We don't take vendor commissions. We build the AI strategy your firm needs — then help you execute it with the right tools, the right workflows, and the right timeline.

Audit & Strategy

Full diagnostic of your tech stack, workflows, data quality, and team readiness. Delivered as a written AI strategy with a 12-month roadmap.

Vendor Evaluation

Structured evaluation of 2-3 platforms against your firm-specific criteria. No vendor pays us. The recommendation is yours.

Implementation Support

Workflow integration, staff training, change management, and ongoing ROI tracking. We stay alongside you as the landscape shifts.

The Landscape

$700M in funding. Three unicorns. One question for your firm.

Every vendor has a structural incentive to tell you they're the answer. We help you find the truth.

EvenUp

2,000+ firms · 10K cases/week

$2B+

Demand letters, case valuation, settlement repository. The category leader.

Eve

450+ firms · Fastest growing

$1B+

End-to-end platform, AI voice intake, reasoning mode. The disruptor.

Supio

27K+ cases · Thomson Reuters partner

$91M

Human-verified accuracy (97%), medical chronologies. The precision play.

"Which one is right for your firm?"

That's the question no vendor will answer honestly. It's the question Counterbench exists to answer.

Let's Talk
Free Assessment

AI Readiness Diagnostic

30 questions. 5 dimensions. 8 minutes. Get a scored assessment of where your firm stands on AI readiness — with specific, prioritized recommendations for what to do first.

Start the Diagnostic
1
Technology Infrastructure
2
Workflow & Process
3
Data Readiness
4
Team Capability
5
Strategic Alignment

The Counterbench

AI strategy for plaintiff trial firms. Weekly.

One carrier AI update. One vendor insight. One tactical implementation tip. No fluff. No vendor sponsorships. Just strategy.

Read by managing partners at 50+ plaintiff firms. Unsubscribe anytime.

Still researching?

Grab the diagnostic.

8-minute assessment. Scored report. Specific recommendations. No commitment required.

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Ready to talk?

Book a strategy call.

30 minutes. No pitch deck. Just straight answers about your firm's AI readiness and what comes next.

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88% of carriers use AI. Does your firm have a strategy?
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